Oh come on exsanguinate, there's more to american comics than just the tights, you know this better than most. You read stuff by Neil Gaiman and adaptations of Steven King stories. And alot of that is put out by "the big two." Think about all the other stuff out there by smaller companies. There's always been an alternative to the mainstream. I was looking through the Devil's Due website and didn't even see one title in the "superhero" genre listed. I think GI Joe is the only thing even close to that.
Josh Blaylock said in a interview that biggest difference was the in art style, but the teaser art looked almost exactly like the design from Bloodlust, because that's how most people know the character obviously. But they did put him in front an american flag, which was pretty weird. That was probably just a cover, they interior may have been different. But it probably would have been similar. From the interviews I've read, it seems they were following "typical D formula", which is pretty much throwback to western stuff like Shane anyway. And then Palmiotti said that the "people who own the license" just wanted "the same old thing" and "if that's they way you want it, you could get anyone to do this." But I that thought they said that's what they were giving us? Did they forget the hot chick and monsters? How much different could it have been?
I just don't get it, this character has worldwide appeal. How could it feel any more "western?" It's already there! The answer: Give D a cowboy hat.